Pricing
Told to you up front, in whole numbers.
Priced by how many pages you need, not by the hour. You'll know the full cost before I start, and it won't change unless you ask for something new.
The build
Half when we start, the rest before it goes live.
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$400
Starter
Up to 4 pagesHome, services, and a way to reach you. The usual starting point for a business that's never had a website before.
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$650
Standard
5 to 7 pagesRoom for separate service pages, a gallery, and a proper about page. Most businesses land here. Separate pages are what let you show up for separate searches.
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$950
Complete
8 to 12 pagesFor when several services each deserve their own page, plus pricing and anything else worth separating out.
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$85
Each extra page
Beyond 12 pages
In every build, at every price
Not add-ons. This is the job.
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Written for you
I write the words. You read and approve every line before it goes anywhere.
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Built for phones first
Checked at real phone widths, not just shrunk down. Your number stays tappable on every page.
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A contact form that works
Wired up, tested, going straight to your inbox. Plenty of small business sites have one that quietly goes nowhere.
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Your domain stays put
Nothing gets transferred and nothing goes dark. I change what your address points at, not who owns it, and I do that in whichever way leaves your email untouched.
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Hosting, in your name
You set the account up yourself while I walk you through it, so it's yours from the first day and not rented from me. There's no hosting bill from me, and a site this small costs so little to serve that the hosts I use currently charge nothing for it.
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Set up to be found
Every page says what you do and where you work, in the places Google looks.
Keeping it up to date
There's no bill from me after launch. The plan is for when you'd rather not think about changes.
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Care plan
Optional. Unlimited small changes, done in one run each week $25 / month -
One off changes
For anyone not on a plan. A batch, not per edit $50
Small changes means anything that takes me a few minutes. A new phone number, swapping photos, updating prices, changing your hours. A whole new page is a new page, and I'll quote it.
If something is broken because I got it wrong, that is not a change and I don't charge for it, whether or not you're on a plan.
What I don't do
No online stores, no customer logins, nothing that needs a database behind it. If that's what you need, I'll say so in the first email rather than the last, and point you somewhere better.
I also don't take photographs. Good photos of your own work matter more here than anything I can do in code, so that folder on your phone is worth a lot.
Questions people actually ask
The ones that come up in almost every first email.
Will my email stop working?
No, and it's the question I get most, so here's the detail. Your email and your website are two different things that happen to share a name, pointed to by separate records. I read what your domain is doing before I touch it, and I move the site in whichever way leaves those mail records exactly as they are.
The one exception is if your email came bundled with your current website provider, since some of them sell both. That one is a real move rather than a non event, and I'll spot it when I look at what you've got and tell you what's involved before anything starts.
You say I pay for it once, so what's the $25 a month?
It's for changes, not for the website. That's yours already, bought and paid for at launch, and you'll never get another bill from me for it.
Take the plan if you'd rather send things over whenever they come up and not think about it again. If you only change things now and then, skip it and pay $50 when something needs doing. Either way is fine by me.
Do I own the site, the domain and the hosting?
All three. Your domain is registered in your name, your hosting is in your name, and the logins are yours. The site itself is a folder of ordinary files and you get a copy of that too.
So you can take the whole thing to somebody else without my permission or my help. That's deliberate, and it's the opposite of how the platform you're on now works.
You give me access to your own account, and that's how I build the site and make changes later. You can take that access away whenever you like, and if you stop working with me, you should.
What if I don't have a domain yet?
Common, and not a problem. You buy it yourself at the start of the build and I'll send you a step by step guide. Usually around $15 a year, paid straight to the registrar rather than to me.
It's in your name and on your card from the first day, so nothing about your website depends on me still being around in five years.
I already have a website. Is this a waste?
Usually the opposite. If you're using a page builder, you're paying every month for something that tends to be slower than a hand built site, and the build usually pays for itself in a year or two. Send me the address and I'll tell you whether it's worth changing.
Can I edit it myself afterward?
Not easily, and I'd rather say so than oversell it. These are hand built files rather than a drag and drop editor, which is exactly why they're fast and cheap to host. The tradeoff is that changes come through me. That's what the $25 a month plan is for, and why one off changes are $50 rather than something painful.
What does "unlimited" actually mean?
That I don't count them. It doesn't mean instantly, and the difference matters.
Care plan changes go out in one run a week. Send things over whenever you think of them and they go on the list for that week's run. Most people send two or three at a time: a price that's gone up, a photo swapped out, different hours over Christmas. Batching them is exactly why the plan is $25 a month and not $200.
If something is actually wrong rather than just due an update, a phone number that's out of date or a link that's broken, say so and I will prioritize it. I'm not going to leave a mistake sitting on your site for a week.
What happens if I stop paying for the care plan?
Nothing happens to your site. Your hosting is in your own account and doesn't run through the plan, so cancelling just means changes go back to $50 a batch. Nothing is held hostage.
How long does it take?
About a week, once I have your photos and details. The slow part is almost never the building, it's waiting on content, so the more you send up front the faster it goes.
How many rounds of changes do I get?
There's no counter, and I'm not going to argue with you over a heading.
What keeps this to a week is that the changes happen while I'm building it. I send you the site to read through, you come back with everything in one go, and I make the changes. That's the loop the timeline is built around.
If you go quiet for a while that's fine, but I'll move on to the next build and come back to yours when you're ready. After it goes live, changes go on the $25 a month plan or $50 a batch.
What if I change my mind halfway through?
Then we stop and you keep what's been built. The deposit covers the work already done, so if we've barely started I'll refund most of it, and if it's nearly finished I won't.
What if the hosting stops being free?
It wouldn't be my bill, and you'd hear about it before I did. The hosting account is in your name, so anything about pricing goes to your inbox rather than mine.
It's also the least likely thing on this page. Your site is a folder of files with no database behind it, which costs a company almost nothing to serve, and more than one of them gives that away to win over developers.
Some free plans do cap how much traffic they'll serve in a month. If yours has one I'll tell you the number when we set it up, and most local businesses never come close to it.
If it ever did change, you're not stuck and you're not on your own. I'd help you find somewhere else and help you move it, which for a site like yours is an afternoon. It runs on any host in the world and you have a copy of it.
That portability is the real guarantee, and it's the thing a page builder can't sell you at any price. What traps people isn't the monthly fee. It's that leaving means starting over.
Why is this cheaper than the quotes I've had?
One person, no office, no sales team, no project managers. And a five page site is genuinely a week of work rather than a quarter. An agency quoting $3,000 isn't necessarily overcharging you, they just have a lot more to pay for than I do.
Not sure where you'd land?
Send me your business name and I'll tell you which one fits and why. Takes me a few minutes, costs you nothing.